Before learning begins.
BrainDay is a structured, team-based program that builds the daily practices shaping focus, energy, and performance.
BrainDay is a structured, team-based program that builds the daily practices shaping focus, energy, and performance.
Each day, students arrive in a brain state shaped by recent sleep, nutrition, hydration, and movement.
That state determines their readiness to learn.
BrainDay builds a daily framework that strengthens that readiness —
before the work begins.
Students spend years strengthening academic competencies — critical thinking, writing, analytical reasoning. Yet one foundational readiness skill is rarely taught: how to prepare the brain to learn each day.
Brain readiness is the daily cognitive state that enables academic performance. It reflects the brain's capacity to sustain attention, encode and retain new information, and regulate energy, mood, and executive function.
This readiness is shaped by four biological domains — sleep, nutrition, hydration, and movement — each directly influencing cognitive performance.
In contemporary campus environments, sleep, nutrition, hydration, and movement frequently fall short of evidence-based recommendations. As a result, daily brain readiness is often compromised — yet it can be strengthened intentionally and rapidly.
BrainDay is a short, structured experiential program that teaches students how to prepare their brains each day for learning.
Participants actively engage with the four biological domains that shape cognitive performance — sleep, nutrition, hydration, and movement — observing how small adjustments influence focus, energy, and executive function.
Through guided practice and team-based engagement, readiness becomes visible, measurable, and trainable.
Through structured daily practice, students identify the routines that measurably strengthen their cognitive readiness.
Each participant leaves with a personalized readiness playbook — a transferable framework they can apply before high-stakes academic work and continue refining over time.
BrainDay was built through more than a decade of applied research and iterative institutional pilots in higher education.
Over the past three academic years, BrainDay has been deployed in a university academic program, serving more than 1,000 students.
"BrainDay made peak focus feel less like luck and more like something I can intentionally create every day."
Anonymous post-program survey responses, 2023–2025.
BrainDay is implemented on campuses in direct partnership with academic institutions, often in collaboration with campus dining and student life teams who help reinforce the daily routines that shape cognitive readiness.
Where appropriate, aligned external collaborators — such as future employers or select consumer brands — may support program engagement in ways that reinforce student readiness and completion.
BrainDay designs and delivers the program in collaboration with campus leadership; institutional and aligned partners provide context, infrastructure, recognition, and support that enhance student participation.
In partnership with universities, departments, and academically demanding cohorts.
Delivered as part of college readiness programming.
Connects campus routines directly to academic performance.
BrainDay partners with carefully selected future employers and consumer brands whose products, services, or missions align with cognitive performance and academic success. These relationships are structured to build authentic brand affinity — not advertising — and never involve access to participant data.
BrainDay is an evidence-informed Brain Readiness program developed through more than a decade of research, design, and field testing across higher education.
Refined through over 30 pilots and course-based implementations, the program integrates insights from neuroscience, behavioral science, product design, and lifestyle medicine.
BrainDay is developed by R65 Labs, a research and design studio focused on practical solutions to strengthen cognitive performance in real-world settings.
The work is led by S. Mark Williams, PhD, a neuroscientist and medical educator with more than two decades of experience in digital health and educational technology.
BrainDay continues to evolve through applied implementation in real-world learning environments.
BrainDay is implemented in structured partnership with academic institutions, departments, and programs seeking to strengthen daily learning readiness.
We partner with campus leaders and faculty to integrate BrainDay within existing academic structures.
If you're interested in how BrainDay could strengthen student readiness in your setting, we welcome inquiry to discuss potential fit and program options.
For dining services, employers, or brands interested in collaborating or sponsoring campus implementations, we invite partnership conversations.